Born in Buenos Aires, Argentina in 1968. Alex studied graphic design at the University of Architecture of Buenos Aires. After a few years in the brand identity field, Alex moved to the advertising agency world where he worked at Savaglio/TBWA and Ogilvy & Mather.
In 2000, Alex moved to Toronto, Canada where he spent the next 11 years working as a creative for agencies such as Grey Worlwide, Saatchi & Saatchi, JWT, Y&R, Taxi, Juniper Park among others
in 2011 a relocation to Miami, Florida, brought a new change in Alex's career. Always within the visual universe, this time photography.
His street photography style, based on capturing candid moments of everyday and turning them into captivating images, helped Alex work on different projects.
Since his recent start in the artistic words, Alex had the opportunity to exhibit his work at Toronto's Pearson International Airport and Lewis Arts Studio in Coconut Grove
Alex teaches photography workshops and the philosophy of "it's not about the camera" where he encourages participants to pay more attention to daily life and learn how to see in a more emotional than technical way.
Some of his workshops where performed in conjuction with the Art Center of South Florida and with Leica Store Miami.
Some of my photography projects have been featured in many photo and design blogs, as well as newspapers and international magazines.i
Six Years Later (art magazine from Australia)